By: Jennifer Bateman | Wednesday, September 04, 2013
We just came off a hot streak. Or at least a hot streak for northern Minnesota - mid 90's and humid. Just when a small part of me was wishing that all of our rental cabins had air conditioning, a brand new guest said to me, "We love it here. Thanks for not having air conditioning or TV." I'll admit, I was shocked by his comment!
He went on to explain that the lack of these two things forced everyone outside and into the lake to cool off. "Why sit inside an air conditioned building and watch TV on a hot day? We can do THAT at home!"
I loved this guys thinking, which brought me back to the marketing notion of "Give them what they don't have at home."
Do we want our guests to be comfortable while on their resort vacation? Absolutely! But we also want to give them that Minnesota lake resort experience. And that experience may mean living life a little differently than when at home. By day it might mean spending more time in the lake, or with less clothing on (within reason, of course). It might mean allowing unlimited amounts of popsicles and freezies to be consumed. By night it might mean teaching kids to lay motionless and spread eagle on top of their covers, with all the windows open at night as a way to keep cool. This will only create fond memories. Your kids, and you for that matter, will get to enjoy all the lake sounds that are often heard by laying quietly in bed.
Years later, you might hear memories shared between siblings or cousins that sound something like this: "Remember when we used to go on those Minnesota resort vacations and it was so hot! We'd live in our swimsuits all day, and Mom used to let us swim until it was so dark we almost couldn't see each other, and we could eat unlimited freezies all day long, and we'd go to that lodge and eat ice-cream on the screen porch, and we'd hear the loons and owls every night through our window, and we'd eat every single meal outside on the picnic table, and, and .......
Until next time ~~ Jennifer
Jennifer Bateman blogs about experiences related to vacationing at a Minnesota lake resort. The Park Rapids, MN area, home to Itasca State Park, contains many owner operated resorts. She believes that Two Inlets Resort, the resort she operates with her husband, Bob, is the best resort for a family vacation.